Media relations

Contemporary media allows to effectively target key audience. We help our clients to establish relationships with key journalists.


We are creating the image of the person / company / product in the media and maintaining permanent contact with journalists. Our service includes running the press office for the client, preparing press releases and their distribution, arranging interviews, meetings and trips for the media, coordination of product testing, as well as a comprehensive activities’ evaluation. Agency 21 provides monitoring and analysis of all types of media.

 

Cooperation with journalists

– preparation of dedicated media list

– adjusted press releases and distribution

– interviews, briefings, individual meetings with journalists

 

Special Events

– Our offer inclucedes unique ideas of media events – study tours, press conferences, workshops

– Supporting of a communication strategy by organization of dedicated meetings

– Monitoring the results of the performed actions and measurement of their effectiveness

 

Media monitoring

– Analysis of media content according to the customers inquiries

– Cooperation with major suppliers in Poland

– Monitoring of trends and tone in social media (FB, twitter, blogs, forums)

 

Preparation of specialized content

– Preparation of specialized materials and raports in cooperation with experts

– Preparation of ready-to-use comments and statements and distribution of it among selected media